SEO Title Characters and Meta Description

4itle : 60 to 66 charcter

Description : 156 char

<title>Not a Meta Tag, but required anyway</title>
<meta name=”description” content=”Awesome Description Here”>
<meta http-equiv=”content-type” content=”text/html;charset=UTF-8″>

Page Title Tips

  • Exceptionally Important: Your page title is the link that will appear in search results. Since it is what people click on in the search results and is the first thing people see about your site search engines place significant weight on it.
  • Usually best if left short ( 5 to 9 words, with most important parts in the first ~ 65 characters)
  • Each page should have its own unique page title.
  • Your primary keywords should occur early in your page title (from word position 2 to 5 or so).
  • Generic words such as “website home” or “welcome to” usually should not appear in your page title.
  • Don’t forget to use relevant keyword modifiers in your page title to help draw in more relevant traffic.
  • Search engines such as Google may display the first ~ 65 to 70 characters from your page title in their search results.
  • Ensure your page title differentiates your site from competing sites.

Meta Description Tips

  • Somewhat Important: Many search engines use the meta description tag in their search results. Good meta description tags can help improve your click through rate.
  • Your meta description should read well as many human eyes will see it in many search results.
  • Should be a sentence to a couple sentences long.
  • Each page should have its own unique meta description.
  • Should reinforce the keywords in the page title, targeting alternate versions.
  • Should typically use multiple versions of the keywords and keyword phrase modifiers, hitting other permutations that are not heavily focused upon in your page title.
  • Your meta description should also help differentiate your site from competing ranked sites.

Meta Keywords Tips:

  • Not important: It is not used by most search engines since it is highly susceptible to spam and users never see it.
  • Should consist of a couple of the main keywords used to describe that page.
  • Former Yahoo! Search engineer Jon Glick stated that the meta keywords tag is used for inclusion within a subset of search results, and has no effect on relevancy.
  • Is only created for machines.

Basic SEO: Title, Description and Keywords for a Page

Perhaps the number one thing you can do to increase the search engine visibility of your site is to ensure that every page has a unique title, and has the description and keywords meta fields populated (preferably with unique content as well).


Perhaps the number one thing you can do to increase the search engine visibility of your site is to ensure that every page has a unique title, and has the description and keywords meta fields populated (preferably with unique content as well).


SEO Best Practice

Be Mindful of Length

Place Important Keywords Close to the Front of the Title Tag

Leverage Branding

Many SEO firms recommend using the brand name at the end of a title tag instead, and there are times when this can be a better approach. The differentiating factor is the strength and awareness of the brand in the target market. If it is a well known brand, and it can make a difference in click-through rates in search results, the brand name should be first. If this is not the case, the keyword should be first.


“Description” tells the search engine what your page or site is about:

Description” helps with click through rates to your site:


In my meta description, I tend to want to repeat my keyword twice within the description.

It’s a good idea to have your keyword as your domain name.

As for keyword usage in your content, my rule of thumb is to have my keyword listed at least 3% and not greater than 5% within the article. Try to avoid “keyword stuffing” as this can get you slapped by Google, or it can tend to be obvious to your visitors that you’re more interested in making Google happy rather than give the visitor what they want, i.e. valid and unique content.

Keeping in mind that it’s also a good idea to use at least one H1 tag in your article and use your keyword in this tag.

Lastly, what works well for me is to do the following:

Bold your keyword once in your text

Italicize your keyword once

–Make sure your grammar is correct and spelling is checked for errors

These are just a few basics, but it’s surprising to know that a lot of people don’t know this


Where to Use Keywords For Search Engine Optimization

  • headlines
  • within the paragraph content
  • meta title
  • subtitle
  • within links (anchor phrases)
  • meta keywords
  • images (alt tags

Put the main keyword phrase at the beginning, and write the description to be appealing to searchers. Limited repetition of keyword phrases is all right as long as it’s not overdone; in fact it isn’t a bad idea to use the main keyword in combination with another word or two to try to target subsidiary phrases that are relevant for the page.

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