How Keywords Chosen for Optimization

Keywords and phrases strategically placed and crafted into your website can significantly boost your ratings in search engine results

The first step once you start an search engine optimization (SEO) project is to find out how many keywords you expect to use for all your pages.

The first step is to generate an initial list of words. These keywords should be a short list of what your website is trying to promote and other words related to your industry. Once you have the list, you’ll want to read through the site to see how it has used the keywords that you have chosen and to gather ideas for additional keywords. The keywords chosen may be broad terms which may or may not work for your particular site. The words that you need to look for are specialized words or phrases that will enable the site to have top SEO ranking and will deliver qualified traffic.

Another way to gather keywords is to see what words are being used by competitors. Enter one of your keywords into the search box of the search engine of your choice to determine the sites with the top search engine placement for this word. You are aiming for keywords that are frequently used by your target audience, but do not have many competing pages. This way, you will have a better conversion rate. View the source code of your competitor’s page and check to see if they have Meta Keywords tag. This tag will look like <meta name=”Keywords” content=”…”>. Look at the words within the ‘content’ of this tag and add relevant terms to your list of words or phrases. It is probably best that you check out the top five search engine results. Repeat this procedure with all the keywords from your initial list. Doing this SEO research allows you to decide whether these words or phrases are targeted to your website’s products or services.

Once you have accumulated enough words and phrases, you will need to find out the monthly activity or popularity of each potential keyword.



In some instances you may find certain keywords that are often misspelled; in this case, use the misspelled words in the Keywords Meta tag only, not in the text.

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