Title to your website is what your name is to you. It represents your website. And, the search engine rankings of your website depends a lot on what keywords have you used in your website’s title. So, include related and popular keywords in your website’s title, to ensure high SEO rankings.
- It helps the crawler in identifying the subject of the content of your page
- Titles tags will be displayed in the search results… Eye catching title tags improves your CTR
- It helps you in keyword targeting
- Decent text formatting does require titles in the text (use title tags to highlight them)